Aug 03, 2022
In Elder Care Forum
For this article, I spoke with Wendy Fossen and Paul Schilling of the Mauritshuis about the surprising similarities between painting and social advertising during the filming of a virtual tour of the museum. I thank them for the great insights, passion for art and pleasant cooperation. Google Ads recently received an update that affects your campaigns and their structure. The option to advertise 'Broad Match Modified' will disappear. Every advertiser will have to deal with this. Are you curious about the impact of this change for you as an entrepreneur or advertiser? And do you want to know how you can ensure that your campaigns are ready for this update? Then read on quickly! What about those keyword types from Google? If you advertise in the Google search network, you do this naturally based on keywords. When you set up a campaign in Google Ads, you have the option to add keywords based on different job function email list keyword types. For example, you can choose whether your keyword is only triggered as soon as it is typed exactly ( Exact Match ). But you can also choose to have a keyword triggered when a broader version is googled. We call this Broad Match Modified (BMM). Simply this means that if you advertise on the keyword 'Buy Shoes' your ads will also show when someone searches for 'Buy Shoes Online Size 44'. In addition, you also have the option to opt for Phrase Match , which actually stands for keyword groups. This means that if you advertise on the phrase 'tennis shoes', your ads can be shown not only when someone searches for 'red tennis shoes', but also for 'comfortable tennis sneakers'. Everything that actually has to do with tennis shoes falls under this keyword type. All keyword types are explained again in the image below: What exactly will change? The subject line of the email sent from Google read: BMM will be replaced in July.